Using the right communication tool for the job
We have written about the unfortunate use of consumer channels for professional communication before and today another article from CNN makes the point more graphic:
10 Business Emails You Shouldn’t Send
10) Not using the right method of contact
Never message a business contact on Facebook. Seriously. Why? Because Facebook is where you go to look at pictures of people from high school when you’re drunk — there’s even a plug-in to prevent you from ruining your social media life whilst whiskey-soaked.
Sending a business-oriented message via Facebook is like wandering into a debauched party and expecting everyone to listen to you when you start talking about sales figures.
